As we gracefully mature, our skin's needs and textures evolve, rendering old makeup habits counterproductive. According to ...

In this video, I am demonstrating a soft glam eye look featuring a soft eyeshadow and eyeliner that enhances the overall ...

Looking for gift ideas for 16-year-old girls? We recommend beauty, tech, style and decor picks from popular brands, such as ...

Red carpet celeb prep always seems to include under-eye masks, but do they work? Senior beauty editor Jennifer Romolini says ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

In this tutorial, An Knook demonstrates a Bridal Inspired Eye Makeup Look, showcasing one of her favorite makeup styles.

Lady Gaga’s beauty evolution is a masterclass in personal style. Here, find 37 of her best looks—from her platinum blonde ...

This Amazon Prime Day save on anti-aging beauty deals like Nicole Kidman's hair serum, Julia Roberts's hand cream and Halle ...

Additional Makeup Tips for Hooded Eyes While eyeshadow is important, there are additional considerations to keep in mind when applying makeup for hooded eyes. You can use eyeliner if you want to ...

Treat your eyes to these celeb-approved cooling masks — they’re on sale for Prime Day By Erica Radol Published July 8, 2025, 11:43 p.m. ET ...

In the beauty world, anti-ageing products are deemed premium and they often come with hefty price tags. But Boots' Super Savings Week has just landed and the retail giant is offering great discounts ...