You can also export your data into Excel and add data fields that will be guideposts for your marketing efforts. The three major fields that are critical in a database for marketing purposes are: 1.

In this example, I want to extract the clients' first names, last names, and phone numbers into three separate columns. Let's ...

Click the down arrow on the right to display the field names used in your Excel database. 5. For example, click the “not matched” field box arrow beside the line that says Address1.