Banner ads often promote products, services, events or brand awareness. The success of an ad depends on factors such as design, placement and relevance to its target audience. Featured Partner ...

It’s certainly a great example of using your surroundings in advertising though. 7. FedEx Trucks Are One Step Ahead FedEx’s brand is almost entirely dependent on their big white trucks.

However, emotional marketing is volatile, and it tends to backfire if poorly used. Here, seven associates of Forbes Communications Council talk about the best examples of emotional marketing they ...

The author analyzes the impact of online ads on the advertiser's competitors, using data from randomized field experiments on a restaurant-search website. He finds that ads increase the chances of ...