Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

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The New York Times is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats.

A seldom-noticed banner atop the Texas Rangers website recently changed, but a team executive said it has nothing do with June being Pride Month.