In his tutoring example, Scott demonstrated how offering an “Ultimate Academic Success Package” at a slightly discounted rate, compared to booking individual sessions, created a win-win situation.

Below is an example booking flow for the IHG-owned Ink48 hotel in New York — the highlighted “book” button takes you to the hotel’s website to complete the reservation: ...

Press the bright yellow "check prices" button on TripAdvisor at your peril. Suddenly your screen is blasted with hotel booking websites jockeying for your attention, all promising "best price ...

After many questions, Google finally adds a feature to let you easily add a "book online" button to your local business on Google Maps or Google Search. Barry Schwartz on October 23, ...