The chart shows the evolution of data platforms and data storage over time, including the pros and cons of each. It also includes guidelines as to what each model can accomplish and how it works best.

Created from unique data sources, such segments allow marketers to competitively differentiate their marketing and improve the consumer experience. And that's only the start of an evolutionary process ...

For example, one CIO has a team of 500 data engineers managing over 15,000 extract, transform, and load (ETL) jobs that are responsible for acquiring, moving, aggregating, standardizing, and ...

Based on my new book ‘Data-Driven HR: How to Use AI, Analytics, and Data to Drive Performance’ (2nd edition), let’s explore the evolution of HR — focusing on its past and present and also ...

The Customer Data Platform (CDP) initially emerged as a groundbreaking solution, unifying customer data from various sources into a single coherent view. It was celebrated for enabling ...

Aside from the above trends, the value of alternative data sources within the fixed income market are also worth noting. Over the past few years, market participants have started incorporating ...