THE ability to connect with and understand people will remain fundamental to the marketing profession, even as the industry ...

The CMO role has never held more potential to shape the future. But we can’t lead with buzzwords or bravado. We have to lead ...

Originally airing in April 2025, this week we're revisiting our conversation with Nils Leonard of Uncommon Creative Studio, which was celebrating its win as Campaign's Agency of the Year in the US.

NEW YORK: Edelman has hired Eduardo Tavares as global executive creative director of health, effective July 21. In his new ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing.

Sensing that scaled media planning and digital advertising were the future of the industry, WPP founded GroupM in 2003 to centralize all media buying operations under one umbrella. GroupM was a ...

Internal teams are often too close to the work, too bogged down by day-to-day demands, or too intertwined in legacy thinking to step back and see the big picture.

Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced A new series of measures to help combat similar instances in the future include a code of conduct, transparency standards and ...