The product-aligned operating model has gained traction over the past few years as organizations seek more agile and customer ...

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced its ...

As there were few examples of omnichannel benchmarking available prior to the transition towards this engagement model, concerns around consent and data quickly emerged.

It immediately follows that the customer model – the customers and stakeholders, the approach to their engagement, and the execution of commercial strategy – will see comprehensive change too.