Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs.

Millions of dollars on lies, accusations and deceptions. That’s what the two major parties are banking on to help them persuade voters that their opponent is inept, dangerous, frivolous with taxpayers ...

Campaign positions DoorDash as the solution to lonely dogs waiting for owners to finish their restaurant meals.

Whether your teen driver likes the outdoors, motorsports or simply having enough space for friends and family, there are ...

Ukrainian tennis player Lesia Tsurenko has filed an amended lawsuit that accuses the ...

From launching fashion labels to founding tech startups, celebrity entrepreneurs have become unexpected trendsetters in the ...

This week’s edition of Agency Advice gives a microphone to adland’s leaders to celebrate the places outside of New York where ...

Campbell's speeches combine physicality, authenticity, swearing and classical rhetoric to produce moments that go viral like ...

“While the persuasiveness of human influencers often stems from their relatability or aspirational appeal, petfluencers are ...

Whether you are a teenager living in North, South, East or West India, you are expected to stick to a certain normative ...