Michelle Phan and her brand EM Cosmetics are back with a gorgeous new lipstick line inspired by her world travels, fans, and a much-needed year off. Beauty superstar Michelle Phan needed a break ...

Not only are the new EM Cosmetics products available, but they're also on the more affordable side of cosmetics. While some liquid lipsticks can retail for as much as $26, ...

The influential beauty blogger is relaunching her brand Em Cosmetics, and has broken her social media detox after a hiatus. by Nada Abouarrage. April 12, 2017. Photo by Emma McIntyre/Getty Images.

EM Cosmetics: EM Cosmetics is a different kind of cosmetics brand, created by a different kind of founder. Michelle’s goal was to develop a beauty brand for today’s modern consumer.