New York on Thursday sued some of the country’s biggest distributors of electronic cigarettes, accusing the companies of ...

A woman has revealed she manages to make 'thousands' a minute by dressing up as characters including an elf or a princess - ...

Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Kendrick Lamar's ‘Not Like Us' Breaks No. 1 Record on Hot R&B/Hip-Hop Songs Chart Emma Raducanu visibly upset after being ...

In this video I will show you the newest makeup collaboration. E.L.F cosmetics teamed up with Jkissa to create this colorful ...

Take a look at what the new Warhammer: The Old World High Elf Arcane Journal brings, and doesn’t bring, to the tabletop.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

General Hospital star Tabyana Ali took to Instagram to write simply, “OMG ITS AN INSTAGRAM DUMP❗️❗️” She included the hashtags, “#instagram #generalhospital #bts #moments,” and even slipped in a funny ...

Coty's results come shortly after those of Elf Beauty and L'Oreal, which have flagged softer growth in the mass beauty market ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...