The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Kendrick Lamar's ‘Not Like Us' Breaks No. 1 Record on Hot R&B/Hip-Hop Songs Chart Emma Raducanu visibly upset after being ...

In this video I will show you the newest makeup collaboration. E.L.F cosmetics teamed up with Jkissa to create this colorful ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from blush, contour, highlighter, loose powder, and more. Depending on your girl's ...

A woman has revealed she manages to make 'thousands' a minute by dressing up as characters including an elf or a princess - ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

STORY: Shares of cosmetics company Elf Beauty plunged as much as 28% Friday morning after it cut its annual net sales and ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped. Cheekbones chiseled to perfection with contour, just the right amount of blush on ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...