The Elf on the Shelf is jumping off the shelf and into game consoles, as it will be getting its own video game this Autumn ...

Today, the company has a number of other products in addition to the original Elf on the Shelf. One is Elf Pets, which includes a reindeer and a St. Bernard.

Elf on the Shelf is going Hollywood. Netflix nabbed rights to the Christmas-themed story and will develop original live-action and animated content for the streaming service, catering to young ...

Elf Pet set. If your child would like to get an Elf on the Shelf set that features an animal they can hug and play with all year long, the Elf Pet set is the best option.

Elf on the Shelf "scout elves" are as notorious for keeping kids in line during the holiday season as they are for their nightly antics. But what do experts say about whether or not it's a good ...

Netflix to Develop ‘Elf on the Shelf’ Movies, ... A Christmas Tradition” children’s book and will produce content based on all of its other brands including Elf Pets and Elf Mates. ...

CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The ...

Elf on the Shelf now has a pet, and yes, of course, it’s a reindeer. Chanda Bell, her sister Christa Pitts, and their mother Carol Aebersold turned their Powder Springs family ritual into an Elf ...

Holidays 2018: Elf on the Shelf getting ready to show up on your television, among other things. What started as a Georgia family’s tradition turned into books, dolls, parade presence and movie.

The Elf Pets, our pals, will join us, of course! You’ll get brand-new stories, straight from the source! Our love for the world will be easy to see, you’ll soon hear us sing in Italian, ...