Harry Potter fans are in luck as one of the most iconic sets is currently reduced in the Amazon Prime Day sale. Dobby the ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

Leave a camera behind for your kiddos to document Christmas morning and send the photos to their elf (Just put their elf’s name on an envelope with Grandma’s address). Pro tip: Grabbing a ...

Not to fear, team TODAY.com is here to provide you with all sorts of last-minute Elf on the Shelf ideas to make the holidays magical for your little ones. From quick and easy ideas to funny ones ...

Here are some ideas to keep in your back pocket for the moments when life gets a little too hectic and you need a quick, fun last-minute pose for your elf. 1. Elf attack on the measuring tapes ...

The Elf on the Shelf: A Christmas Tradition is based on their family’s Scandinavian holiday tradition that started in the 1970s. Their own beloved Frisbee started out as a Christmas ornament, and it ...

These 28 ideas are sure to excite your kids when they're searching the house for their Elf on the Shelf friend throughout the magical holiday season. 1. Foodie fun. @adopt.an.elf via Instagram ...

Elf on the Shelf figures are piled in a box at the company's studio Aug. 27, 2020, in Atlanta. (John Bazemore, Associated Press) Save Story Estimated read time: 3-4 minutes KEY TAKEAWAYS ...