Harry Potter fans are in luck as one of the most iconic sets is currently reduced in the Amazon Prime Day sale. Dobby the ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

Here are fun and simple ways to give your Elf on the Shelf a proper send-off on Christmas Eve.

Here are some ideas to keep in your back pocket for the moments when life gets a little too hectic and you need a quick, fun last-minute pose for your elf.

As Christmas quickly approaches, it's time to think about important seasonal topics such as presents, trees, stockings and, of course, Elf on the Shelf! This holiday activity brings plenty of joy to ...

Make the kids (and grownups) in your family giggle with delight at these funny and clever Elf on the Shelf ideas.

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on the Shelf ideas are easy.

Social media is ripe with parents blaming a particular festive tradition for pushing them over the edge — the dreaded Elf on the Shelf.