As Halloween becomes increasingly popular, consumers are including their cats and dogs in the fun.

After spending years searching for the perfect brow product, I fell in love with the $6 ELF brow-lift gel. It's perfect for everyday makeup looks.

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ELF's CEO, Tarang Amin, said that social conversations around beauty dropped because of these factors. The brand suffered a 36% drop in profits in its latest quarter and lowered its 2025 outlook.

Will Ferrell explained why he wore his Buddy the Elf costume at a recent LA Kings game, stating it was because he likes to "do weird things." ...

Son of a Nutcracker! Was that Will Ferrell wearing his iconic Buddy the Elf outfit to the Los Angeles Kings' hockey game against the Philadelphia Flyers? Yes, yes it was. While Christmas may be ...

A growing demand for Buddy the Elf will again keep him busy this holiday season. It all started in 2017 when his wife made him a Buddy costume for Halloween, and he was an instant hit.

Few people know how to celebrate Halloween better than a WWE Superstar, and with today being the big day, many superstars are showing off their Halloween costumes both in and out of the ring. The ...

Halloween is always a fun time of the year in WWE. Many Superstars go all out with their costumes and this year did not disappoint. Marvel blockbusters, deep cut 1980's action movies, old school ...

Here are 10 perfect ideas for lazy (but sexy) and last-minute Halloween costumes! So it happened again this year. You waited ’til the absolute last minute, and now, with Halloween less than 24 ...