Kylie Cosmetics Valentine’s Day Singles Sale is back! Score your favorite lip products for $11, including matte lipstick, ...

There is no denying the market did not like e.l.f. Beauty's (ELF) fiscal third-quarter earnings report. Despite reporting higher sales and growing market share, ELF stock plunged as profits missed ...

There is no denying the market did not like e.l.f. Beauty's (ELF) fiscal third-quarter earnings report. Despite reporting higher sales and growing market share, ELF stock plunged as profits missed ...

Michelle Rostamian is a Los Angeles-based beauty and wellness contributor with over 10 years of experience in the industry.

The iconic makeup artist was behind the show's fabric beauty marks, lipstick, and blush—turning 33 models into felt dolls.

As Meghan Trainor celebrates the 10th anniversary of the album that changed her life, she's also celebrating another milestone—a new campaign with beauty powerhouse e.l.f. centered on cloud skin.

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Esthetician and digital content creator Alicia Lartey shares her skin saviours, formula favourites and how she maintains her signature bleached brows ...

That's right, the viral e.l.f. Halo Glow Liquid Filter (which gave us glass skin), now comes in a lightweight blurring powder ...