We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick ...

Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

We may earn commission from links on this page, but we only recommend products we love. Promise. One of the coolest parts about being a beauty editor is testing new products before they launch.

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

Shares of cosmetics giant elf Beauty saw its share prices drop for a third day on Tuesday, losing 5.38 percent to close at $88.44 apiece amid concerns over its January sales data. In a report by ...

We may earn commission on some of the items you choose to buy. "My makeup artist, Melissa Hernandez, lives by the truth of 'less is more' and tailoring makeup to enhance each individual's unique ...