The shoes even come with a secret zipper pouch to store an on-the-go syrup packet — just what we all need (at least, according to Eggo). If nothing else, this unique collaboration is certainly ...

boxes — meaning 1 million waffles will go out to moms and dads. For a chance to receive the freebie, parents should follow Eggo on Instagram, Facebook, or Twitter. The company's waffle drop ...

When I think of Eggo® waffles, my mind instantly returns to my teenage years. Two golden, crispy waffles drizzled with maple ...

The brilliant part of the "Leggo My Eggo" campaign, according to Jacques Chevron, who worked at Kellogg's ad agency Leo Burnett U.S.A. in the early 1970s, was not so much the catchy, rhyming tag line ...

The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' ...