Frozen waffles, even the best brands, are best described as "okay-ish." (Yes, even Eggo's new fancy waffles that the brand is marketing as "Belgian street style.") ...

Of course not. Morgan, a feisty 9-year-old, would take command of breakfast, crafting Eggo Cinnamon Toast Waffles into sandwiches with giant scoops of vanilla ice cream.

MINNEAPOLIS, June 25, 2025--Cinnamon Toast Crunch has always embraced the absurd. But what’s happening right now is more than just absurd — it’s unheard of.

It’s hard not to love “The Last Square,” General Mills’ new effort for Cinnamon Toast Crunch. The campaign is designed to appeal in equal parts to true crime fans, mascot lovers and sugary ...

Dirt shoes, burning billboards, murderous cereal—it was a week for bold creative steps toward the dark side. (Cinnamon Toast Crunch) ...