In many ways, Altuzarra’s first kids’ collection with West Elm in 2023 was a response to this. It focused on kid-friendly ...

At first glance, it didn't strike me as a ground-breaking product per se. Since it joined the e.l.f. Halo Glow range, its packaging very much echoes the design of the brand’s already viral Liquid ...

“Color e.l.f.nalysis gives everyday users the ability to choose makeup that truly enhances their unique complexion, without needing expert-level knowledge,” says celebrity makeup artist ...

Makeup with SPF can provide sun protection alongside regular sunscreen use. The E.l.f. All Set For Sun Setting Spray features SPF 45, and it’s on sale for $11 at Amazon. Customers like that the ...

E.l.f. Beauty will issue fiscal 2026 guidance in August, which wasn't provided during the fourth-quarter earnings call, analyst says.

Inspired by viral professional color analysis tests, e.l.f. Cosmetics has created the e.l.f.nalysis tool to find your season and beauty recommendations.

Meet color e.l.f.nalysis, e.l.f. Cosmetics’ new free makeup tool that tells you your color season and matches you with products and a mood board on Pinterest.

e.l.f. Beauty has partnered with social media platform Pinterest on an artificial intelligence (AI)-powered colour analysis tool to make it easier for consumers to find their ideal make-up shades. The ...

E.l.f. brings AI-powered color-matching for makeup to Pinterest Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that ...