By that, I mean the L'Oréal Paris Paradise Lumi Glotion - I'm calling it the dreamiest makeup base for summer 2025. While I'm ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 7.1% in the afternoon session after a significant ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ...

The founder of Rhode beauty, Hailey Bieber needs little to no introduction in the realm of beauty. Proof? These 25 trendy ...

Hailey Bieber teased the launch of a new "lemontini" peptide lip tint with a photoshoot that included a gold belly chain. The ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

The best new products of the month include e.l.f. Cosmetics' free color-analysis tool, OLLY's first foray into bodycare and a ...

Whether you want a summery shimmer or a popped look for a night out, having the right highlighter adds to your vanity and the makeup look.

Investors should also note any recent changes to analyst estimates for e.l.f Beauty. Recent revisions tend to reflect the latest near-term business trends. Hence, positive alterations in estimates ...

In a tongue-in-cheek ‘ get ready with me ’ (GRWM) video released across TikTok and Instagram, e.l.f. Beauty has joined forces with content creator Joe Hegyes to reimagine the collectible plush as a ...