By that, I mean the L'Oréal Paris Paradise Lumi Glotion - I'm calling it the dreamiest makeup base for summer 2025. While I'm ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 7.1% in the afternoon session after a significant ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

The founder of Rhode beauty, Hailey Bieber needs little to no introduction in the realm of beauty. Proof? These 25 trendy ...

Hailey Bieber teased the launch of a new "lemontini" peptide lip tint with a photoshoot that included a gold belly chain. The ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

The best new products of the month include e.l.f. Cosmetics' free color-analysis tool, OLLY's first foray into bodycare and a ...