It’s no wonder it flew off the shelves when it *finally* landed in the UK, racking up heaps of five-star reviews on Amazon.

Super easy to use, L'Oréal Paris Paradise Lumi Glotion has got all of us TikTok girlies in a chokehold right now, including ...

Refy's Gloss Highlighter promises a natural faux glow thanks to it's lightweight formula - so I decided to put my fears of ...

Hailey Bieber teased the launch of a new "lemontini" peptide lip tint with a photoshoot that included a gold belly chain. The ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

The best new products of the month include e.l.f. Cosmetics' free color-analysis tool, OLLY's first foray into bodycare and a ...

Whether you want a summery shimmer or a popped look for a night out, having the right highlighter adds to your vanity and the makeup look.

Target just dropped a bunch of new e.l.f. products and these glow-boosting faves will quickly become your summer go-tos.

Thinking about trying e.l.f.'s Halo Glow Liquid Filter or Halo Glow Blush Beauty Wand? Check out our review of the TikTok-famous beauty brand's range first.

e.l.f. Cosmetics launches new “The Many-Trick Pony” campaign highlighting e.l.f.'s holy grail, Halo Glow Liquid Filter. Featuring the voice of Rebecca Black, the spot showcases how this multi ...

The brand-new Glow Reviver Melting Lip Balm from e.l.f. Cosmetics is an under $10 staple with high shine and buildable color payoff.