Beauty shows strong growth potential due to its innovation and global expansion. Click to read more on why ELF is a ...

In the world of beauty today, many people wrongly assume that high-end products guarantee superior quality and effectiveness, ...

Achieving a flawless makeup look that lasts all day starts with the right foundation—literally. A great face primer creates a smooth canvas, minimizes pores, and helps makeup adhere better and stay ...

We have different needs as the seasons change. While winter calls for more hydration, summer calls for melt-proof options. Here are great summer makeup options for mature skin.

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Eyeshadow is a versatile makeup product used to enhance and define the eyes by adding color, depth, and dimension to the ...

These picks help lock in makeup for long-lasting wear—starting at just $5. If there’s one thing I never skip as the finishing ...

Available from Chemist Warehouse or Chemistwarehouse.co.nz.

If you're done dealing with uneven eyeliner, cakey concealer and stubborn false lashes, take a gander at these foolproof ...

The color cosmetics brand enters a new category, with Claudia Soare claiming the HydraPrime SPF 50 helps combat wrinkles, ...

Did you know that a clear mascara works on lashes, brows, flyaways, and more? A makeup artist and dermatologist tell us ...

Dear Face Time, I'm in my 50s and I'm looking for the best makeup for a face with wrinkles. In terms of skin care, I don’t ...