Beauty shows strong growth potential due to its innovation and global expansion. Click to read more on why ELF is a ...

Please watch: "Natural Hair Journey 2016!" Everyday Makeup Routine Watch in HD! Thanks for watching! Please Subscribe + Like + Fav + Share :) Products used Maybeline Baby Skin Instant Pore Eraser ...

E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

In the world of beauty today, many people wrongly assume that high-end products guarantee superior quality and effectiveness, ...

Achieving a flawless makeup look that lasts all day starts with the right foundation—literally. A great face primer creates a smooth canvas, minimizes pores, and helps makeup adhere better and stay ...

The internet is abuzz about e.l.f.'s wallet-friendly version of the beloved vitamin C serum. But is it all hype?