E.l.f. Cosmetics CMO Kory Marchisotto adds women's soccer to hockey, tennis, swimming, and racing partnerships as the brand ...

Drugstore vs. high-end makeup is a decades-long debate topic in the beauty community. If you were present during the OG ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup brushes, and I love affordable products. And I splurge only when necessary ...

Beauty shows strong growth potential due to its innovation and global expansion. Click to read more on why ELF is a ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis.

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen ...

E.l.f. Cosmetics is making the magic of color analysis accessible with the launch of their new tool: color e.l.f.nalysis. Simply upload a selfie to learn which color palette is most flattering to ...

These picks help lock in makeup for long-lasting wear—starting at just $5. If there’s one thing I never skip as the finishing ...

Dear Face Time, I'm in my 50s and I'm looking for the best makeup for a face with wrinkles. In terms of skin care, I don’t ...

The color cosmetics brand enters a new category, with Claudia Soare claiming the HydraPrime SPF 50 helps combat wrinkles, ...

OAKLAND, Calif., June 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), scores again in its commitment to Empower.Legendary.Females. by teaming up with not one but two standout ...

e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for personalized beauty. With this tool, users can discover ...