Sprite has featured rap stars in their ads as early as 1986, when the Kurtis Blow spot hit the air. Check out XXLMag.com's " In the Can- The Best Sprite Raps Before Drake " for a round-up of the ...

The inspirational quotes are part of Sprite’s #ObeyYourVerse campaign and include “Know yourself, know your worth,” from Drake’s 2015 album and “Cool ‘cause I don’t get upset ...

Drake is also partnering with Sprite for its “Step-Off” competition in Atlanta, which awards $1.5 million in college sponsorships.

Dive Insight: Sprite is showing up in a big way for hip-hop’s 50th year, strengthening its decades-long ties with the industry. In 1986, the brand cast rapper Kurtis Blow for its “Now More Than Ever” ...

Drake drinks a Sprite, unleashing his lyrical prowess and completes the verse for the hit song. Longtime friends and collaborators of Drake’s, producer 40 and Boy Wonder are featured in the ad ...

According to Mashable, Drake is one of four rappers whose lyrics will be featured on a limited edition run of Sprite cans this summer.Released as part of the soda brand's "Obey Your Verse" lyrical ...

The first set of 16 features five selections each from the discographies of Drake, Nas, and Rakim, along with a single line from The Notorious B.I.G.‘s catalog.

Sprite is cooking up some serious millennial bait in the form of soda cans emblazoned with Drake lyrics. It’s part of the soft drink’s new “Obey Your Verse” campaign, which features 16 ...