Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

Djerf Avenue posted a similar statement on its Instagram Story on Oct. 7, but it didn’t stop the backlash. Djerf briefly deactivated her personal TikTok account because of the controversy and ...

Sit still and look pretty is what the internet expects of Djerf. Many articles about this incident have said we don’t give women room to fail, and while I agree, I don’t think Djerf failed in this ...

Djerf Avenue, with celebrity fans including Hailey Bieber and Sofia Richie, and Frankies Bikinis, seen on It-girls like Gigi and Bella Hadid, merged must-haves from each brand to create the ...

And Djerf Avenue Beauty started in the same way. I was just missing a hair care brand that I genuinely love, and when I run out, I need to go and purchase more. Djerf Avenue Beauty.

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

Matilda Djerf apologized amid backlash to a recent Djerf Avenue exposé. 12 The influencer took to Instagram on Tuesday, less than one week after the report came out.

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...