Add to this her aspirational personal life, which includes a close-knit group of (well-dressed) friends, her adorably-tiny dog Rufus, and boyfriend (and Djerf Avenue co-founder) Rasmus Johansson ...
Anyways, she's recently come under fire after Swedish newspaper Aftonbladet (AFT) dropped a report featuring 11 interviews with purported former and current employees of her brand, Djerf Avenue ...