In an email to AFT, Djerf Avenue said that they take the allegations "very seriously," acknowledged the "shortcomings" in their work environment, and listed out measurements they've taken to improve.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Influencer and brand founder Matilda Djerf, best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace ...

Djerf Avenue is also now doing monthly anonymous surveys to collect feedback from workers, the post said. Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend ...

Matilda Djerf apologized amid backlash to a recent Djerf Avenue exposé. 12 The influencer took to Instagram on Tuesday, less than one week after the report came out.

Former Djerf Avenue employees have accused the Swedish influencer and co-founder of creating a toxic work ... Nara Smith Shares Throwback Photo of Curls Before 'Severe Eczema' Caused Her to Lose ...

Influencer Matilda Djerf is breaking her silence.. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Matilda Djerf has said her lifestyle company, Djerf Avenue, is more of a community than a brand. A tabloid report about the company included accusations of workplace bullying.

Only this month, a 10-day Djerf Avenue pop-up store in London had shoppers queueing down the street to buy wardrobe staples such as oversized blazers, simple T-shirts and high-wasted trousers.