Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Former Djerf Avenue employees have accused the Swedish influencer and co-founder of creating a toxic work environment. ... All About the First-Of-Its-Kind Case About Copying a Social Media Aesthetic.

Matilda Djerf talked to Cosmo about launching Djerf Avenue Beauty in 2024, and 3 editors tested and reviewed both the Breezy Styling Mist and On the Go Gel. Search Join Club Cosmo ...

One of these is size inclusivity, with Djerf Avenue clothing coming in sizes XXS to 4XL. According to the report, ... and I’ve chosen not to comment on individual cases.

Matilda Djerf and Sofia Richie for Djerf Avenue. Djerf Avenue. Djerf has similarly cultivated an online community. The influencer has 3.1 millions followers on Instagram and has connected with a ...

The Dark Roots of a Blonde Blowout: Influencer Matilda Djerf Responds to Bullying Claims. The Swedish influencer has become the face of an entire "clean girl" aesthetic for young women and ...

Influencer Matilda Djerf is breaking her silence.. The Djerf Avenue founder, who has over three million Instagram followers, came under fire after 11 anonymous current and former employees of the ...

Djerf Avenue is also now doing monthly anonymous surveys to collect feedback from workers, the post said. Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.