Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

Matilda Djerf speaks with Bustle all about her newest brand Djerf Avenue Beauty, her exact hair care ... the first drop features two hair stylers: Breezy Styling Mist ($27) and On The Go ...

For one week only, Scandinavian “It” girl Matilda Djerf is bringing a bit of her native Sweden to the Big Apple. Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its ...

Djerf Avenue has achieved impressive success with its authentic personality, and size-inclusive approach. The company went from zero to $35 million in revenue in just 4 years.