Ffion highlighted her find in her video with the words: "Your sign to run to Primark for the Djerf Avenue dupe bedding," and mentioned that the Primark set is a bargain at only £18, offering ...

A woman shared how she "cried" when she spotted some bedding in Primark that was similar to a designer brand she loved, which would've set her back a whopping £120. "When I tell you I cried when ...

Company eyes the US Market for growth STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna ...

/PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, ...

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Former employees in Matilda Djerf’s native Sweden are claiming the lifestyle influencer is a pretty mean boss.

Asda shoppers say 'pretty' £18 pyjamas could easily pass for £112 Djerf Avenue set Some shoppers have said they 'would never expect' to find the 'gorgeous' pyjamas in a supermarket ...

Asda Asda's 'gorgeous' £18 pyjamas 'look like' something Djerf Avenue would sell Shoppers took to social media and claimed they 'can't cope' with the pretty prints on these viral pyjamas Comments ...

Fans of the luxury brand Djerf Avenue are seriously impressed with Primark's new sleepwear range. While some might think nothing compares to Djerf Avenue's beautiful robes and cosy loungewear ...

The influencer, 27, from Boras, Sweden , founded the clothing company Djerf Avenue, which made $35m in revenue last year, with her long-term boyfriend Rasmus Johansson in 2019.

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...