At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 former and current employees of her clothing brand, Djerf Avenue. We asked how founder-led businesses can avoid HR ...

Influencer Matilda Djerf apologized after employees of her brand Djerf Avenue accused her of being a "psychological terror" in the workplace.

The influencer and fashion designer dishes on her relationship with her hair, her daily makeup essentials, and Djerf Avenue Beauty’s new hair care collections.

Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet ...

Djerf is facing backlash following an investigative documentary by Swedish outlet Aftonbladet, which alleges a toxic work environment at her clothing company, Djerf Avenue. Testimony from 11 ...

Fans of a Swedish clothing brand have slammed its founder Matilda Djerf amid claims she viciously bullied her employees and would 'regularly' make them 'cry'.