In an email to AFT, Djerf Avenue said that they take the allegations "very seriously," acknowledged the "shortcomings" in their work environment, and listed out measurements they've taken to improve.

Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO and co-founder Rasmus Johansson, who will ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue.. One employee described working at ...

Djerf Avenue recently posted a shoot of 40 of their Djerf Avenue Icons a few months ago. (Image: Djerf Avenue/Instagram) Some of the most shocking claims include: ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.