Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

The updated HBO Max logo features a simplified black-and-white design. A promotional campaign marking the return uses the ...

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, ...

Warner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, after the Max brand failed to resonate with audiences.

The HBO Max streaming service officially returned to its original name on Wednesday, after the change was announced earlier this year.

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

Once upon a time, DC Comics was the master of its own destiny. Its editors, writers, and creative teams made decisions based ...