Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago ...

Max has now been changed back to its HBO Max name following their rebrand two years ago as its parent companies are splitting up.

The updated HBO Max logo features a simplified black-and-white design. A promotional campaign marking the return uses the ...

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, ...

Warner Bros. Discovery has rebranded Max back to HBO Max, citing the strong legacy and consumer loyalty tied to the HBO name, after the Max brand failed to resonate with audiences.

Once upon a time, DC Comics was the master of its own destiny. Its editors, writers, and creative teams made decisions based ...

An oral history of what went on behind the scenes of a canceled Gore Vidal biopic at Netflix, one that starred Kevin Spacey.

Warner Bros Discovery is splitting up into two companies, unwinding the 2022 WarnerMedia and Discovery merger. The media shakeup will see WBD's entertainment library including Warner Bros, DC ...

Warner Bros Discovery said it would split into two publicly traded companies, separating its studios and streaming business from its fading cable television networks as the parent of HBO and CNN ...

The new streaming-and-studios company will include Warner Bros, DC Studios and HBO Max - the crown jewels of WBD’s entertainment library.