PURE has unveiled a new campaign highlighting Hongkongers' daily stress and pain points, as well as driving awareness and buzz around the launch of its smart wellness studio Re:set.

Lidania Cibere, who grew up in Bethel and led the Ridgefield High boys volleyball team to many state championships, got approval for a 16,000-square-foot gym.

Sporting goods retailer Decathlon has teamed up with Pure Gym as part of the brands' shared ambition to provide customers with accessible and high quality fitness solutions. Millions of Pure Gym ...

Embracing digital leadership The lesson is that simply adopting digital tools without a strategic plan doesn’t lead to growth.

Gym chain PURE Group has collaborated with London-based marketing agency bloodstream to launch a brand campaign, encouraging the public to embrace health and wellness in the spirit of "Exploration”.

Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.

Planet Fitness -- the largest gym chain in the US with more than 2,000 locations -- had made an 11th-hour bid to acquire Blink, which last week accepted a lower offer from Pure Gym, sources ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on ...

All families should consider completing a family digital media plan to set children/adolescents up for success and clearly define expectations for technology use.

Peloton’s chief marketing officer has a strategy to get the beleaguered fitness company back on track: Don’t talk only about the bike.

Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.