Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies.

About Data Speaks Data Speaks is a marketing measurement platform that helps brands uncover what truly drives their sales.

These metrics are more than just numbers; they reflect marketing’s vital role in revenue generation — and its strategic position in organizational growth. By shifting your measurement model, you’re ...

But there’s another, more prosaic reason why marketers often fail to embrace a better, more rigorous approach to measurement – and that’s a simple lack of communication, says Julian Runge, a ...

With as little fluff and marketing jargon as possible - here is a simple step-by-step guide on measuring digital marketing performance… properly.

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

The updated measurement model, set to launch in Q4, will use first-party customer data to help brands understand how their media budgets “are working for them,” Christine Foster, Kroger Precision ...

Learn about the 8 types of digital marketing and their impact. Understand what digital marketing is and how it can revolutionize your marketing strategy.