The product-aligned operating model has gained traction over the past few years as organizations seek more agile and customer ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals ...

The data is murky, the goals keep shifting, but the board wants better results. Marketing effectiveness is in decline. CMOs ...

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a ...

Dive Brief: The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming ...

We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

The takeaway? Treat AI like a new department: Hire thoughtfully, set guardrails, measure impact and, yes, celebrate wins at ...

Haleon – a global consumer health leader operating in 170+ countries – faced the growing complexity of marketing governance ...