Regularly measuring your digital marketing is vital to making smart decisions that grow your results over time. These five steps can put you on track to measure what matters and establish what ...

Now is the time – not 2022 – to revisit your measurement framework, KPIs and benchmarks, because only organizations that move with immediacy will have the best understanding of performance continuity ...

Digital marketing is a means of promoting and selling products and services through the internet, mobile devices, social media, search engines, display advertising, and other channels.

Among the advertising shifts seen in the past few years, including across social and search and display marketing, the farthest-reaching may be those due to changes in attribution and measurement.

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. The post Unlocking the full customer journey with advanced ...

Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Measuring content marketing analytics helps your firm understand the effectiveness of your digital programs and campaigns, but it takes understanding your business and knowing how to measure ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

Waitrose’s seven year journey of marketing measurement can now be done more strategically and faster, whilst increasing the chances of success and business acceptance. We explore how BCG’s new ...

Google on March 7 announced the launch of Meridian, an open-source marketing mix model (MMM) that aims to provide marketers with the foundation for comprehensive, privacy-durable measurement.