In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Human-Centered Marketing: The Right Message To The Right People Here's why your B2B marketing funnel doesn’t match how buyers actually buy, and what to do instead.

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence ...

Integrating your LinkedIn and email marketing efforts is an effective, efficient way to build trust, engage audiences and drive conversions.

For traditional sales organizations, a sales funnel might have leads at the top, prospects in the middle, and sales at the bottom.

Mack Trucks Announces Load Finder, a Digital Solution to Turn Empty Miles into Revenue Mack's Load Finder helps any fleet cut empty miles, find loads fast and boost revenue — no Mack truck needed.

Sightings of funnel clouds have been reported across Linn County Tuesday afternoon.

Digital crowds are so tempting because, universally, “ [w]e hunger to escape the dullness, the boredom, the tiresomeness of me,” Peterson writes. But escape is a poor substitute for transcendence.

The traditional marketing funnel—awareness, consideration and decision—served us well as the go-to model for brands to reach consumers. Marketers relied on linear, predictable steps, but in today’s ...

US Treasury Secretary Scott Bessent said Monday he was not concerned “at present” about American stores potentially running out of items due to Donald Trump’s tariffs. The US president has ...