One example of a digital strategy could be paid media marketing. The tactics that fit within paid media marketing could include: Running paid search ads on Google or Microsoft. Testing audiences ...

Explore examples of how digital transformation is improving businesses, from retail to banking to healthcare. Written by eWEEK content and product recommendations are editorially independent. We ...

Digital products such as music (iTunes), apps (Apple and Google Play), software and e-books are examples of products that were not available in the traditional marketing era.

Creating a solid digital marketing strategy for your business begins with a better understanding of the types of digital marketing methods that yield the best returns. Below, we introduce you to ...

Digital marketing examples: startup success stories To really understand what it’s like to manage the marketing for a small business, we caught up with two small business owners that have taken ...

For example, a German energy firm’s U.K. subsidiary handed over nearly $250,000 to a Hungarian bank account after a scammer used deepfake technology to mimic the CEO’s voice.

AI for marketing is the process of leveraging data and emerging technologies to better understand your customer’s behavior and to deliver personalized and relevant content. AI and machine ...

The cost benefits of digital marketing over traditional advertising methods are irrefutable, according to WebFX. Social media costs little to nothing, whereas direct mailing and traditional ...

Digital marketing is about making your business visible online through techniques such as your website, social media channels, email and paid advertising. It’s estimated that between 70% and 80% ...

Digital marketing means advertising and selling products through various modes such as social media platforms, search engines, mobile applications, emails, websites or any digital marketplace ...