The digital marketing world is changing more quickly than at any time in recent memory. Marketers need to be ahead of the consumer whose behavior is evolving with the new technologies. Voice search, ...

We believe that IPG has a narrow moat attributable to intangible assets. Intangible assets are derived from decades of granular data on omnichannel and global marketing campaign performance and ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign ...

PANI, the Publicity Association of Northern Ireland, has announce that entries to the 2025 PANI Awards, Northern Ireland’s premier celebration of creative excellence in the advertising industry, are ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...