GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

On A.I appreciation Day, Uday Kumar Haliga of MiQ Digital explores how A.I is reshaping modern advertising, from audience ...

The digital marketing world is changing more quickly than at any time in recent memory. Marketers need to be ahead of the consumer whose behavior is evolving with the new technologies. Voice search, ...

Appier (TSE: 4180), an AI-native SaaS company specializing in advanced AdTech and MarTech solutions, officially launches ...

Real-world results are already coming in. Swiggy, one of Google’s early partners in India, used Performance Max to acquire 10 ...

Commonly recruited roles such as marketing manager, communications officer, and campaign manager saw the sharpest declines.

Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power.

The Estée Lauder Companies Inc. (NYSE: EL) announced today that Aude Gandon has been appointed Chief Digital & Marketing ...

As cookies fade with Search, CTV and AI are among the favoured digital marketing methods, according to a survey of 500+ ...