GumGum, the contextual-first technology leader transforming digital advertising, has uncovered a critical gap in campaign effectiveness: 41% of contextual ad placements fail to capture attention when ...

The digital marketing world is changing more quickly than at any time in recent memory. Marketers need to be ahead of the consumer whose behavior is evolving with the new technologies. Voice search, ...

Future Trends in Advertising Festival finds technology could supercharge sector but urges caution, writes Stephen Emerson ...

The old playbook is toast. As Indians increasingly lean on AI-related news and it becomes more embedded in brand ...

Programmatic audio buying is the automated process of purchasing digital audio ads through real-time bidding (RTB) platforms. This includes inventory across music streaming services like Spotify and ...

Britannia’s AI fueled campaign with Ravi Shastri to promote its 50-50 Golmaal has taken home a Gold and three silver at the ...

KAPA Design Collective has appointed Tilt to lead its integrated social media strategy and creative development, following a competitive pitch.

Madison Media Loop has appointed Sudarshan Karandikar as vice president to spearhead strategic innovation. With over two ...

Romania launched a major tourism promotion campaign in Doha, the capital of Qatar, this week. Organized by the Ministry of ...

In the US, digital marketing agency Brainlabs is acquiring Exverus Media, an agency based in Los Angeles and combining ...

Fashion giant The Estée Lauder Companies has appointed Aude Gandon to a newly created role as chief digital and marketing officer, effective 1st August.

HUMAIN's Steve Plimsoll talks to Campaign Middle East about development of AI infrastructure and Arabic LLMs in Saudi Arabia.