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CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.

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Full story: Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome More Google Marketing Live 2025 news Google’s Product Studio is getting a proactive AI boost.

Moreover, digital marketing content is flexible, and CPA firms can easily test the effectiveness of a message by experimenting with different versions tailored towards different customer groups.