Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.

The return of in-banner video is driving down CPM rates for dedicated video inventory and creating user experience and ad ...

This real-time approach ensures brands get the most value from their ad spend while delivering more relevant and engaging ...

In-App Advertising Market 2025 WILMINGTON, DE, UNITED STATES, July 10, 2025 /EINPresswire / -- Allied Market Research published a new report, ...

Press Gazette is proud to announce the Future of Media Awards 2025 shortlist covering digital excellence across news ...

Adalytics is out with another summer blockbuster, of sorts. For at least a year, Adalytics has observed creator accounts on ...

Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

First images from world’s largest digital camera leave astronomers in awe The Rubin Observatory in Chile will map the entire southern sky every three to four nights.

The American Hospital Association (AHA) is launching a new TV and digital ad urging Congress to protect access to hospital care across the nation as it considers legislation that could have ...