CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...

As targeting choices become more sophisticated, the impact on return on ad spend compounds — for better or worseCHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (NYSE: TRU ...

Conversely, the analysis also highlights the risk of making sub-optimal targeting decisions, i.e., the more campaigns were targeted to the wrong audience segments, the worse they performed.

TransUnion Analysis Reveals Massive Performance Gap Between Best and Worst Audience Targeting Decisions TransUnion - GlobeNewswire - Thu Jun 12, 7:00AM CDT ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Key takeaways Branding encapsulates emotional perceptions; positioning focuses on strategic recall by consumers. Consistent branding can increase revenue by 23% and enhance brand loyalty. Authenticity ...

You’ve likely heard the terms “branding” and “positioning” used interchangeably in the past, but there are important distinctions between the two. Having an established brand that your customers ...

To address these challenges, we put forth a robust double-difference Doppler shift-based positioning framework, coined 3DPose, to handle the clock synchronization issue between the base receiver and ...