Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Targeting a market is the larger process of marketing to a target consumer -- it includes both the research of market segmentation and the practice of brand positioning.

For a small business here in the Ozarks, segmentation, targeting and positioning strategies are essential to help focus marketing communications on the right group or groups of consumers without ...

Marketers are likely already familiar with the segmentation, targeting and positioning model that helps inform every decision, from content curation to journey mapping. Value-based segmentation ...

In digital marketing, STP is an acronym for segmentation, targeting and positioning. Most digital marketers are familiar with this model because it’s quite effective for deciding on the best ...